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02. Problems for the consumer
01. Welcome
Welcome on the website of iStyling. iStyling is property of DNA interactif Fashion. We will give you a short overview on this website. iStyling is a total solution for the fashion industry. First we give you some needs of the industy before we start with the solutions.
  • Consumers don’t shop productive
    Research shows: 50% is not satisfied about purchases once they are at home.
  • Making choices in the enormous range is almost impossible
  • Fitting is a boring and frustrating
  • There is only a little comfort at shopping
  • In the shops it is often busy
  • It’s difficult to capture the total offering
  • The consumer does not know what he has at home
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03. Problems for the Retailers
  • Sales persons in the shop are more busy with cleaning up then selling.
  • Many square feet in the window are lost to expensive Mannequin bust .
  • Many square feet of expensive retail space is lost to Mannequin bust.
  • Theft in stores
  • Clothes get damaged by being displayed and being fitted by customers
  • Retailers have a enormous need for square feet to show the total offering
  • Too many staff (also difficult to find and to keep them motivated)
  • Hard to keep knowledge of staff on needed level
Where fashion meets technology