Member:
Within iStyling is a consumer is called a iStyling member. When an one-time membership fee is paid the member will be assisted with the creation of his profile and will he be scanned so his own virtual model will be in the system.
Community:
The iStyling community contains everybody: members, providers and partners. Customers how become members of the iStyling community are able to use all services of iStyling. Purchases can be done online or at the existing linked stores (mainly company stores and department stores) and "The Naked Store".
iStyling will be a recognizable logo in shopping streets.
iStyling covers the entire technology, scanning, visualization, application, the content, the intelligence, the connected shops etc.
The commercial partners have this logo clearly published at their façade of the shop. This is a quality label in the shopping street so that the members immediately see where they can use the services of iStyling.
The innovative idea is to introduce the two basic technologies (displays and 3D scanning) in the fashion world that makes virtual shopping possible. The customer can see themselves in a virtual 3 dimensional model with different clothes, hair, glasses or accessories that he/she wishes to buy before the purchase.
This virtual 'fitting' replaces the sometimes unpleasant or awkward process of fitting and viewing of the clothes in reality.
By bringing together two technologies in a new concept and the integration these technologies in a new solution (called "iStyling"), DNA creates new opportunities in the market of the fashion industry.
The final product is a complete integrated solution from a strong application with integration of visualization, 3D scanning and content (clothes, hairstyles, glasses frames, accessories, etc. in 3D) from the different segments. Hereby keep we mind with all fashion segments: clothing, hairstyle, eyeglasses, tailor made clothing, lingerie, makeup, jewels and accessories.
